ARTS CENTRE MELBOURNE
This was a sweet little fundraising mailer for Arts Centre Melbourne.
Instead of taking a doom and gloom approach, we cut through with something positive and upbeat. We knew the target market was passionate about the arts, so we sent them a charming children’s book to dramatise the benefit of the First Call Fund.
RESULTS:
This piece raised almost double the fundraising target, and several recipients took the time to write to the Arts Centre thanking them for the mailer.
It also won 11 national and international advertising and copywriting awards.
For more details, check out the full case study.