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HELLO

I'm Kate. 

I've worked as a copywriter since the Spice Girls first hit the big time.

I love writing and coming up with creative solutions to problems, and I'm great at leading and inspiring creative teams. Most of my career was spent in high-pressure ad agency creative departments, but I now lead and manage in-house studios on the client-side. While there’s not nearly as much free beer and chips, there’s also far less crying.

THINGS I'M GOOD AT:

  • Leading and managing creative teams

  • Creative strategy, creative direction and concepts

  • Seeing things from a customer's point of view

  • Copywriting

THINGS I'M NOT GOOD AT:

  • Functioning without good coffee

  • Not focusing on the customer's needs

  • Following the crowd

  • Bullshitting